Metamorphis
Change is good. After a successful eight year run as Johnson Design, the time felt right for a major rebranding of my business. It also gave me the opportunity to work with some really talented individuals. Andra Watkins of Positus Consulting has been an invaluable resource with strategic planning. I also want to thank the folks at Fuzzco (Josh, Helen and Mason) for their efforts on this rebranding project including naming, logo and website… nice work!
The Religion of Thinness
When one of my West Coast publishing clients offered me a cover assignment recently, the subject matter struck particularly close to home. Anorexia and Bulimia are diseases among women and teens more prevalent than many realize or are willing to admit. Chances are, you may know someone who has struggled with one of these disorders. This particular title, The Religion of Thinness, examines the spiritual dimensions of body image and eating problems. “Satisfying the Spiritual Hunger behind Women’s Obsession with Food and Weight” was the theme I needed to convey in my cover concepts. Additional input from the client suggested I explore the figure of a woman in a position of prayer and perhaps incorporating some type of religious iconography. The following are six concepts from the initial presentation.
CSD celebrates first year
Charleston Style & Design magazine celebrates it’s one year anniversary with the release of the Spring 2009 issue, on newsstands now. This has been an incredibly successful first year for a start-up lifestyle quarterly with page size increasing steadily to it’s current 160 pages.
Johnson design has handled the art direction of this magazine as well as it’s sister publication, Atlanta Style & Design since early 2008. We initiated a complete redesign of the Atlanta book after taking them on as a client. That redesign was carried through the Charleston issues and we have received nothing but positive feedback from readers and advertisers alike.
Check out the latest issue to read articles about Cobb Architects, Haute Design, Carolina Lanterns and it’s new Low Country Lighting Center, as well as what’s coming up in this years Spoleto Festival.
Clutter-free design
One of the benefits of being married to a professional organizer is having an incredibly organized household. I’ve always been a fairly detailed and compulsive organizer myself (rearranging my desktop several times a day) but I’ve also picked up some habits from her that have served me well at the office. She on the other hand has the benefit of being married to a graphic designer which means… yep, you guessed it… access to great design and free marketing. Sean’s business is Organized Bliss, LLC. As a founding board member for the local Charleston chapter of the Nation Association of Professional Organizers (NAPO), she offered my services for a new chapter logo. Here are some of the concepts that were presented.
Southeastern Fertility
The Southeastern Fertility Center of Mount Pleasant released this week it’s latest mailer welcoming Michael J. Slowey, M.D. to it’s staff of physicians. Since 2005, Johnson Design has provided marketing services to the center including it’s quarterly newsletter Perspectives, as well as other collateral projects. It has been a pleasure working with Narda Ray-Hentges, the clinic’s new Practice Development Manager these past few weeks.
Dipping a toe into web 2.0
This one was a long time coming. I know I needed to move my graphic design and advertising business into the realm of Web 2.0 Social Marketing… I just needed a push. That little shove came last week when I attended a smart, informative presentation by Jo Ann Stadtmueller and Celeste Fortier at Epic Vu. They were the featured speakers at the Lowcountry Local Firstevent held at Muddy Waters. A couple of points… one, that a static website is not enough anymore to keep a viewer engaged, and two, blogging and twittering are still very much in their infancy… and that it’s never too late to get on board, really grabbed my attention. Wordpress was also suggested as the preferred platform for blogging… one I will be learning over the coming weeks and months.
